Downtown Wilmington’s Front Street just welcomed back one of its previous longtime tenants. New Elements Gallery, one of the town’s oldest and best sources for local art and jewelry, has moved back to the street where it originally opened in 1985.
“We had an opportunity to get back to Front Street, and we felt like the business could benefit from more walk-through traffic,” said owner Miriam Oehrlein. “And we had an opportunity to get a space that probably makes more sense as a gallery.”
The old location, on 201 Princess St., was too far for tourists to walk, and too broken up for an ideal gallery setting, she said. Oehrlein noted that she’s had many customers stop by the new location who haven’t visited since the gallery’s move to Princess Street in 2012.
The new space also offers better storage. Oehrlein plans to set up a space in the storage room for private consultations, so clients can comfortably sit and view an artist’s entire collection of work.
The move was the perfect opportunity to rebrand as well, she said. A new logo is forthcoming.
The gallery will host a grand re-opening ceremony at its new location, 271 N. Front St., on Fourth Friday, March 24 with works by Mark Weber in an exhibition called “Menagerie.” Champagne and snacks will be served, plus Rhonda Bellamy, executive director of The Arts Council of Wilmington & New Hanover County, will preside over the ribbon cutting ceremony at 6 p.m.
New Elements Gallery, 271 N. Front St., Wilmington
Fourth Friday reception: 6 p.m.; on view until April 21